So I imagine you have heard the phrase “little black book’, right?
What does that conjure up in your mind?
For me, it has always been a book of all of a person’s conquests.
A book of his (or her?) sexual conquests.
Did I have one? Ha ha ha, (nah) I was WAY TOO SHY to ever come close to accumulating sexual conquests…
Let alone having a book full of them!
Now I’ll bet you don’t know the origin of the phrase “little Black book”
Well, let me tell ya!!!
I looked it up and found this…
“Definition: A personal notebook or contacts or journal full of secrets.
As with many English idioms containing the word black, this one refers to something mysterious or even potentially shameful.”
Here is what I would have never guessed though… (the article goes on)
“The first use of the phrase came about in the mid-1400s. At that time, it referred to a list of people who had committed crimes or fallen out of favor with leaders.
In 1536, royalty, including Kind Henry VIII, kept a literal black book where the names of people who were sinful were written. This black book was a way of keeping record of who in the kingdom should be punished for their sinful ways.”
Kind of like, today, and how govt’s try to keep tabs on its citizens, huh?
Anyway, more about the little black book shortly (stay tuned)…
Cat meme of the day (I gotta make this one a black cat, ok?)
Funny events you never knew…
In the entire state of Ohio in 1895, there were only two cars on the road, and the drivers of these two cars crashed into each other.
After WWI, the Australian military started “The Great Emu War” where they tried to cull emus with machine guns. Six days after the first engagement, 2,500 rounds of ammunition had been fired and no emu was killed. It was declared an emu victory in the end.
Getting back to “The Little Black Book”…
My friend Raj Riyat has just released his Affiliate Marketers Little Black Book! (how’s that for a segue?)
Now this is no ordinary Little Black Book.
No matter what you plan to sell in the future you can use the power of the Seven strategies in this book!
Lets face facts. Business is mostly all about selling. Selling is about helping solve a problem that your prospect has.
#1: The Triple-Threat Stack
#2: Bridging the Gap
#3: The “One Ahead” Promotion
#4: Attacking From All Sides
#5: The “First Mover” Advantage
#6: The Aggressive Promotion
#7: Brand-Wide Integration
These are tried, tested and proven tactics!
This page here goes into all the details (and why you should buy a copy)..
Joke of the Day:
A guy was driving home one evening when he suddenly realizes that it is his daughter’s birthday and that he hasn’t bought her anything. Out the corner of his eye he sees a shopping mall. Knowing it was “now or never”, he pulls his car through three lanes of traffic, finds a parking bay and runs into the mall.
After a frantic search he finds a toy store, goes inside and attracts the attention of a shop assistant. When asked what he would like, he simply says “a Barbie doll”. The shop assistant looks at him in the particularly condescending manner that only shop assistants can muster up and asks “Which Barbie would that be, sir?”
The man looks surprised so the assistant continues “We have Barbie Goes the Gym for $19.95, Barbie Goes to the Ball for $19.95, Barbie Goes Shopping for $19.95, Barbie Goes to the Beach for $19.95, Barbie Goes Night Clubbing for $19.95, and Divorced Barbie for $265.00”